We explore the question "How can we make preventive health practical, potent, personalized, and exhilarating?"
Creators of Sensible Living, Applied Mental Health, The Habit Digest, and Wharton Mindfulness
Building to Solve Ubiquitous problems
Preventive Health Information
There is a dearth of aggregation, quality control, and synthesis of diffuse expertise.
We can help people decide what they want to do.
Preventive Health Execution
There is significant friction discovering and selecting from opaque products and services.
We can help people do what they already want to do.
Preventive Health Customization
Many preventive health products and services lack personalization and have severely misaligned incentives.
We can better shape existing products and services to best serve our lives and goals.