Empowering health behavior change

We explore the question "How can we make preventive health practical, potent, personalized, and exhilarating?"

Creators of Sensible Living, Applied Mental Health, The Habit Digest, and Wharton Mindfulness


Building to Solve Ubiquitous problems

Preventive Health Information

There is a dearth of aggregation, quality control, and synthesis of diffuse expertise.

We can help people decide what they want to do.

Preventive Health Execution

There is significant friction discovering and selecting from opaque products and services.

We can help people do what they already want to do.

Preventive Health Customization

Many preventive health products and services lack personalization and have severely misaligned incentives.

We can better shape existing products and services to best serve our lives and goals.

Our Creations