Empowering proactive health

Our mission is to empower proactive health behaviors that enable fulfillment in everyday life. We explore the question "How can we make proactive health practical, potent, personalized, and exhilarating?". Our mission is the fusion of three core passions: proactive health, behavior change, and information transparency.

Why We Focus on Proactive Health



  • 1.9 billion adults 18 years and older are overweight.

  • 78 million U.S. adults and about 12.5 million U.S. children and adolescents are obese.

  • Those who are obese have medical costs that are $1,429 more than those of normal weight on average (roughly 42% higher).

  • Childhood stunting is one of the most significant impediments to human development, globally affecting approximately 162 million children under the age of 5 years.


  • Globally, 1 in 4 adults is not active enough.

  • Insufficient physical activity is one of the leading risk factors for death worldwide.

  • Inadequate levels of physical activity are associated with $117 billion in annual health care costs.


  • A third of US adults report that they usually get less than the recommended amount of sleep.

  • Chronic sleep loss or sleep disorders may affect as many as 70 million Americans. This may result in an annual cost of $16 billion in health care expenses and $50 billion in lost productivity.

  • Sleep deficiency and untreated sleep disorders are associated with a growing number of health problems, including heart disease, high blood pressure, stroke, diabetes, obesity, and certain cancers.

Mental Health

  • 1 in 5 Americans will experience a mental illness in a given year. More than 50% will be diagnosed with a mental illness or disorder at some point in their lifetime.

  • Mental, neurological and substance use disorders account for nine out of the 20 leading causes of years lived with disability worldwide, more than a quarter of all measured disability, and 10% of the global burden of disease (which includes deaths as well as disability).

  • The cumulative global impact of mental disorders in terms of lost economic output will amount to US$ 16 trillion over the next 20 years.


  • More than a fifth of adults in the United States (22%) and the United Kingdom (23%) as well as one in ten adults (9%) in Japan say they often or always feel lonely, feel that they lack companionship, feel left out, or feel isolated from others.

  • Loneliness, living alone and poor social connections are as bad for your health as smoking 15 cigarettes a day.

  • People experiencing loneliness disproportionately report lower incomes and having a debilitating health condition or mental health conditions.


For the first two decades of my life, growing up in New York City, a specific set of conventional health knowledge was passed down to me. Social norms for the "right way" to eat, exercise, sleep, etc. And the "right way" afflicted me - I was overweight, and chronically tired, anxious, and stressed.

In my twenties, I was lucky to discover novel information across proactive health realms that unlocked my potential and fulfillment. Armed with better information, I finally realized my health-related goals, and radically transformed my day-to-day experience of life. This self-actualization was exciting, but also frustrating - I had spent years working hard with bad information and getting nowhere.

Luck may determine our genetics, our environment, and more, but in the Information Age, luck should not determine our ability to discover all viable options and experiment to determine what is best for us. All too often we see someone close to us do the hard work to find the courage to change, only to act on bad information and not realize the results that their effort deserves. And subsequently, that person may not summon the courage to change again. This must stop.

There is no single correct answer for everyone. But there is some correct answer for every individual. We need solutions that are designed for our personal genetics and context, like goals, environment, and behavior change obstacles. With hard work, we can give everyone a unique combination of information and solutions to build lasting, proactive health behaviors that enable fulfillment in everyday life.

~ Teddy Daiell, Founder


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